The Fit Bottomed world is run by fitness professionals Jennipher Walters and Kristen Seymour. The two friends started Fit Bottomed Girls in 2008 as

 they were looking for a fresh approach to health and fitness without the dieting. The blog has been growing ever since and has now expanded into other verticals such as Fit Bottomed Mammas, the Fit Bottomed Girls Podcast, and the online course Love Your Body. Love Your Life. The blog was launched as a way to solve a problem; they were looking for a new way to be healthy. Just months after starting, readers latched on and related to the content almost immediately.